STUFFD

(SPEC WORK)

Service: Brand Identity, Packaging
Objective: A B2C food company that creates all-natural, sustainable, flavorful meatballs that are cooler (and tastier!) than your Nonna’s. Inspired by the number of meatballs I make for my kids as a way to hide veggies and introduce new flavors to their tums. I wanted to create packaging that would attract someone like me. A millennial parent who cares about the source of ingredients with fun and bold packaging. This is a developing case study as more assets are unveiled. Note: Recipes are mine.