Maven Theory

Client: Maven Theory
Services: Creative Direction, Brand Identity, Strategy, and Messaging, Web Design and Development (Squarespace/Shopify)

Objective: Maven Theory is a lifestyle brand that produces high-quality luxury fragrances inspired by sustainable travel. A percentage of each purchase goes to vetted, community-based organizations. Maven Theory wanted an elevated, warm, mystical presence. We were inspired by the desert sunshine with earthy, sandy tones, contrasted by rich, deep green and oxblood.