from DIY hell to a ready-to-launch brand in just two weeks with the help of a designer and copywriter who get it.
Transition from endless tutorials and generic templates to a custom-created brand foundation that truly resonates, all while being supported every step of the way.
TAKE YOUR BIZ IDEA
THIS YOU? 👀
You can't gain biz momentum because you're stuck watching random 3 a.m. YouTube tutorials, endlessly staring at empty (and rude!) text boxes, and enrolling in (yet another) “10-Steps-To-Success” webinar.
Your brand-building to-do list has about a million things waiting to be crossed off. And even when you finish a task, the results are—eh, okay. ish.
You know you need a little support, but you just don't have the budget (or time) for all the essential components that bring a brand—not just a biz!—to life, like strategy, branding, website design, and copywriting.
So, what do you focus on first? (Let’s be real, you’re too tired to answer that.)
There needs to be a more streamlined and supportive brand-building approach for those just getting started.
One that's comprehensive, cost-effective, and doesn't involve countless generic templates or outsourcing to a million and one different service providers.
A solution that gives you everything you need (and nothing you don’t) so you can hit the ground running—setting you up for success from the jump. (AKA: making $$$ and attracting an aligned community.)
Listen, building a brand is hard. But starting one? Babyyyy—that’s another level of hard.
INTRODUCING
THE BRAND
MOMENT
WHO IS SHE?
WHO IS SHE?
A two week brand-building sprint for early-stage entrepreneurs on a budget, looking to escape DIY hell and establish your one-of-a-kind brand foundation that generates sales and attracts an engaged community with confidence.
In just two weeks, you’ll have a launch-ready brand built on custom strategy, elevated design, and conversion-focused copy, all created by a designer AND a copywriter who get it and get you.
(It’s a pretty sweet two-for-one deal, if you ask us.)
You'll also receive direct launch support from us so that you feel prepared and confident to finally put yourself out there and start makin’ money moves with your new brand from the very beginning.
The Brand Moment
Client Application
Interested in applying? Fill out some info, and we will be in touch shortly! We can't wait to hear from you!
Meet Your Designer and Copywriter
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Hi, I’m Krystle—Designer and Founder of Poppykock.
As a fellow creative entrepreneur, I know firsthand that having an aligned community that gets it and gets you, means everything. My design approach is guided by intuition, collaboration, and experimentation. As the designer, I'm here to work alongside you to create designs that bring your vision to life and reflect your personality, goals, and aesthetic.
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Hey, I’m Lauren—Copywriter and Founder of Momento.
Three years ago I launched my sweet baby biz, but let's be real, I had been working on it way longer. With limited time (working that 9-5) and budget (teacher salary), getting started felt almost impossible. As the copywriter, I'll work directly with you to ensure you fully understand your ideal audience and create relatable copy that starts building an engaged community.
When we say we know exactly how you feel, we mean it.
We know what it's like to invest time and money into our brands, yet still feel completely overwhelmed and with more gaps to fill. We'd have a brand identity but no website, or a website without strategic copy. We'd post on Instagram, clueless about our real audience.
Or, we'd take a course, watch a webinar, buy a template, sign up for a free trial, follow an Instagram guru—only to end up more confused than when we started.
That ain’t right.
That’s why we’ve created the solution we only dreamed of when we were getting started.
Especially when we were building our brands at 5 a.m. sleep deprived before clocking into our 9-5s.
Right now, it might feel like having a fully-conceptualized brand that actually resonates with your target audience and converts visitors into loyal customers might feel about as likely as Ariana and Rachel becoming besties again. But flash-forward just two weeks and you'll be able to...
...because you'll go from overwhelmed DIY-er to confident entrepreneur equipped with a strategic brand foundation ready to welcome a community who love what you’re doing.
"I am absolutely thrilled with the incredible transformation Krystle and her team at Poppykock achieved for my website. In just one day, they brought my vision to life, creating a stunning and modern design that perfectly captures the essence of my brand. Krystle’s expertise, dedication, and attention to detail were truly impressive. I couldn’t be happier with the results and highly recommend Poppykock to anyone seeking a seamless and remarkable website design experience."
— Camille Robinson, Digital Marketer and Realtor
The Brand Moment Approach? Oh, It’s Different.
The typical solutions to those time-consuming, tedious, and confusing DIY options are usually overwhelming, overly-complicated, and over-budget services that aren’t even necessary for early-stage entrepreneurs—and still leave gaps to fill in your brand.
That's exactly why we've created a streamlined approach to getting your brand up and running with everything you need (and nothing you don't!) in just two weeks.
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Custom Strategy
Developing a brand isn't just about choosing colors or fonts. It's about building a strategy tailored to your unique business goals and target audience. Our approach ensures that your brand isn't just aesthetically pleasing, but also serves a functional purpose, connecting with the right people in the right way.
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Elevated Design
In today's saturated market, standing out is crucial. Our design philosophy goes beyond the basics to create visually stunning brands that capture attention. We utilize principles of color theory, typography, layout, and more to craft designs that communicate your brand's vision in a bold, memorable way.
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Conversion-Focused Copy
A beautiful brand is nothing without compelling messaging. Our copywriting is designed to drive action. By understanding your audience's pain points and desires, we’ll craft copy that speaks directly to them, encouraging engagement and those precious sales.
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Personalized Support
This isn’t a one-size-fits all kinda thing. We’re here to work directly with you to ensure you’re set up with a brand foundation that reflects your unique vision and resonates with your ideal audience. Our hands-on approach means you get strategic partners invested in your long-term success.
The Brand-Building Sprint
For Our Fellow Ballers on a Budget
Unless you're DIY’ing everything yourself, you'd typically need to outsource to several different service providers for all these services.
We’re talking…
Custom Strategy—$2,000
Visual Identity—$3,000
Website Design—$6,000
Website Copy—$2,500
One-on-One Support—$1,000
Total: $14,500
Now, we don’t know about you, but we don’t have that kind of money just lying around. And by lying around we mean actually in our bank accounts.
The Investment
$5000
The Icon
$7000
The Legend
What’s Included:
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The Icon
Two 30-Minute Strategy Calls
→ One 30-Minute Brand Messaging and Website Copy Strategy Call with Lauren
→ One 30-Minute Brand Visual Identity and Website Design Call with KrystleBrand Strategy Guide:
→ Brand Purpose
→ Brand Values
→ Target Audience
→ Brand Tone of VoiceBrand Identity:
→ Logo (type-based)
→ Submark/Secondary Logo (type-based)
→ Favicon
→ Brand Colors
→ Typography (using free open licensed fonts)
→ Color and Logo Usage
→ Two Visual Brand MockupsLanding Page:
→ One-page website showcasing products and or service
→ Shop or blog set up (up to 15 products or 10 SEO-researched post ideas)
→ Landing page copyPayment Options:
→ One Payment of $5,500
or
→ Four or Six Monthly Payments of $1,150/$833.33 -
The Legend
Everything in The Icon with a
Three-Page WebsiteAND
Social Media Launch Posts with Captions:
→ 3 Launch Posts with CaptionsPayment Options:
→ One Payment of $7000
or
→ Four or Six Monthly Payments of $1750/$1,166
The Brand Moment
Client Application
Interested in applying? Fill out some info, and we will be in touch shortly! We can't wait to hear from you!
Everything You Need. Nothing You Don’t.
The Brand Moment provides you with all the strategy, design, and copy you need to build a complete brand foundation ready for growth.
So, whether you…
→ Are starting completely from scratch
→ Tried DIY branding but know you need expert help
→ Feel misaligned with your current brand
→ Don't know where to begin with your brand or biz
The Brand Moment is the service you need to...
→ Confidently launch your biz idea
→ Attract your ideal clients
→ Feel aligned with your brand, goals and vision
→ Generate sales and grow your brand and your community
Section Styles tabs-style-one summary-link-disabled
With The Brand Moment,
You’re Getting It All
Your Brand Building Crew
Krystle
Designer
Lauren
Copywriter
Hey, we’re Krystle and Lauren.
Having navigated the very challenges you're facing, we've combined our experience and expertise to make the brand-building process a little less stressful and a lot more fun. (Don’t tempt us with a good time.)
We've been exactly where you are. We've faced the same obstacles, made mistakes, learned from them, and refined our processes. We created The Brand Moment, as the all-in-one brand-building option we wished we had when we were crying in our cars, listening to another “Build Your Dream Biz” podcast.
We’re here to help you sidestep the DIY chaos, along with the never-ending list of templates, webinars, courses, tutorials, and service providers (iykyk) as you try to just get started and give you all the strategy, design, copy, and support you need to launch your brand while lookin’ gooood and feelin’ gooood.
After working with Lauren, I feel more confident in our overall branding, messaging, and ability to connect with our ideal audience. I felt like Lauren really listened to what I had to say and made sure that we all felt good about the results and deliverables. — Maddy, Founder of YEWŌ
How Does This Thing Work?
Fill out the application to kick things off.
As soon as we receive your application, we’ll get back to you with available start dates.
If you’re ready to get started, you’ll select your preferred start date.
Next, you’ll make your first payment, or pay in full to secure your date.
After receiving your payment, we'll send you a detailed questionnaire to get inside your brain (creepy) and dig into allllllll the deets of your brand vision, goals, frustrations, etc. Get ready to uncover stuff about your biz you never knew.
We’ll take the information from your questionnaire, along with our own research, to meet with you for two 30-minute strategy sessions (one with Lauren (copywriter) and one with Krystle (designer). During these sessions, we’ll get into all the essential components that’ll turn your idea into an aligned brand.
You'll work directly with Lauren on brand messaging and website copy, and with Krystle on your brand's visual identity and website design.
Finally, after a beautiful two weeks together, you’ll have a fully-conceptualized brand, ready to debut to the world with confidence, support, and our forever friendship.
The Brand Moment
Client Application
Interested in applying? Fill out some info, and we will be in touch shortly! We can't wait to hear from you!
Who Is The Brand Moment For?
We know you
got Qs
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If you're an early-stage entrepreneur or side-hustler looking to establish a solid brand foundation, The Brand Moment can help. We work best with those who are motivated to launch (or relaunch) their business, but need a little support. If endless DIY attempts have left you feeling overwhelmed and stalled—this is for you.
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The Brand Moment includes two 30-minute strategy sessions, comprehensive brand guide, visual brand identity, and a landing page with copy. Basically, a 100% done-with-you brand foundation to hit the ground running.
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Definitely! The Brand Moment is designed for early-stage entrepreneurs just getting started. We'll make sure you have all the brand elements needed to attract your ideal audience and generate momentum, even as a beginner. We do require that you have a viable biz idea before getting started, though.
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If you already have a brand and website but are feeling misaligned, overwhelmed, or aren't attracting your ideal audience, it might be time for a lil refresh—The Brand Moment is a perfect fit.
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Done-with-you means that we handle the intensive strategy, design, and copy work from start to finish, but you remain actively involved throughout the process. This is not a one-size-fits-all solution. Instead, we collaborate with you to understand your unique business goals and vision, and then apply our expertise to bring that vision to life.
Throughout The Brand Moment process, you provide critical information, feedback, and make the final approvals. The end result is a complete, custom-made brand foundation that reflects your style, resonates with your ideal audience, and provides you with a deeper understanding of the various components that support a solid, sustainable brand.
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Reach out! We welcome any and all questions! No topic is off-limits!
Feeling Unsure?
We Got you
We get it, making an investment in your brand can feel scary. And you want to make sure you're making the right choice before jumping in.
If you still have any questions or hesitations, we're here to chat! Seriously, reach out and ask us anything.
We can...
→ Walk through the details and value of The Brand Moment to ensure it's the right fit
→ Provide tailored recommendations if another service or option may suit your needs better
→ Share more about our experience, past client successes, and approach to put your mind at ease
→ Answer any logistical questions about timelines, payments, process etc