Two 30-Minute Strategy Calls 

→ One 30-Minute Brand Messaging and Website Copy Strategy Call with Lauren

→ One 30-Minute Brand Visual Identity and Website Design Call with Krystle 

Brand Strategy Guide:

→ Brand Purpose

→ Brand Values 

→ Target Audience 

→ Brand Tone of Voice 

Brand Identity:

→ Logo (type-based)

→ Submark/Secondary Logo (type-based)

→ Favicon

→ Brand Colors 

→ Typography (using free open licensed fonts)

→ Color and Logo Usage

→ Two Visual Brand Mockups

Landing Page:

→ One-page website showcasing products and or service

→ Shop or blog set up (up to 15 products or ten SEO-researched post ideas) 

Conversion-Focused Copy:

→ Strategic landing page copy 

AND

Social Media Launch Posts with Captions:

→ 3 Launch Posts with Captions